Date: 14 April 2026, 10:00 CEST
A presentation by Nordic BIM Group with invited guest speaker, Jonas Parmhed, from NielsenIQ.
Four speakers, three perspectives, one question: what happens when product data and building data finally talk to each other?
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Every time a product placement changes, the data breaks.
Planogram systems know what should go where. Store layouts know where things physically are. Operations and logistics know how it gets there. But these three systems don't talk to each other, and the gap between them costs more than most retailers realize.
$12.9M — average annual loss from data silos across retail operations (Source: CHI Software)
15% of construction costs lost to rework when design and operations aren't connected (Source: Construction Industry Institute, 2025)
This webinar explores what happens when you close that gap.
Jonas from NielsenIQ walks through how planograms have evolved from basic shelf analytics to full spatial intelligence, and why that evolution has created new demands that current workflows can't handle.
Richard and Jesper from Nordic BIM Group share what they've learned from designing and deploying store environments at scale. What does "design once, deploy everywhere" actually look like in practice? And what breaks when you try to do it without connected data?
Kristofer from Nordic BIM Group gets practical about implementation. No magic switch. No overnight transformation. A realistic look at what the transition involves, what it takes, and where to start.
This webinar is for you if you work with retail store development, space planning, or store operations and you've felt the friction of disconnected systems. Particularly relevant for:
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JONAS PARMHEDGlobal Practice Leader Space & Category Management, NielsenIQ Leads NielsenIQ's global practice for space and category management. Brings the perspective of how planogram data has outgrown the systems built to contain it, and what spatial intelligence means for the next generation of store planning. |
RICHARD HAUSAccount Manager Works directly with retail chains on their store development projects. Has been part of 300+ store deployments and knows firsthand where disconnected data costs time and money. |
JESPER BREMMEBusiness Developer Created Nordic BIM Group's retail solution and has extensive hands-on experience in the sector. Focuses on the practical side of making "design once, deploy everywhere" actually deliver at scale. |
KRISTOFER ANKERMarketing Director Ties the narrative together with a realistic look at what the transition to connected planning involves. No sugar-coating, no magic switch. |